Airport advertising
The airports are an attractive communication channel for local cornerstone businesses and for advertisers who wish to reach business travellers through a countrywide network of airports.
Products
Illuminated boards
At the airports there are boards both indoors and outdoors. All of our boards are strategically located in relation to the passenger flow both inside the terminal building and in the outdoor areas at individual airports.
The sizes of the boards vary from one square metre to 12 square metres. Most of the boards are backlit.
Boards are very suitable for long-term advertising. Here you can select the campaign period, anything from three months to one year. You can also compose campaigns of shorter duration and use different advertising media (e.g. boards, stands and monitors).
Eurogate (boards)
"Eurogate" is the name of our new campaign series at the major city airports. The boards are backlit with an attractive design and use the traditional eurosize size(120 x 180 cm).
The idea behind "Eurogate" is to provide a dominating board series that is sold on a campaign basis. There is a total of 50 boards at the airports in Stavanger, Bergen and Trondheim There are an additional 112 boards at Oslo Airport and on the Airport Express Train. The boards are located both indoors and outdoors, as well as in central gate bridges.
TV screens/monitors
TV screens/monitors are strategically located at the airports around Norway. This ensures maximum attention for a campaign when the screens are highly visible in relation to the flow of passengers.
The advertising spots are displayed as films or stills – whatever the advertiser desires. In addition to advertising spots, updated news items are displayed in a text strip at the bottom of the screen. The weather map is displayed every five minutes. Editorial content greatly increases attention to the advertisers.
The standard screen size is 28" - 40", but larger formats are also available.
You may tailor your own arrangement with respect to viewing locations and times. The standard length of an advertisement is 15 seconds. However, the duration of the display is flexible and the spot may e.g. be split into shorter sequences that are displayed more frequently.
Stand
At most airports we can offer stands. Areas reserved for events or exhibitions are strategically located in the airports’ most heavily trafficked areas.
Exposure is maximised! "Move your office to where your customers are". Only your imagination limits what you can do.
Baggage trolleys
Baggage trolleys have a light and visible field at the front and back. Here, advertisers can market their message to the passengers in an untraditional manner. The channel is suited for campaigns with durations from three months.
The normal size of the field is 50 x 25 centimetres The technical solution is a four colour plot or foil.
Baggage belt
The areas around the baggage belts are characterized by much attention and traffic. Here there are several ways to advertise. At airports with baggage belts, advertisers can advertise directly on the actual belts.
The message appears in foil or four-colour plot in a field of 16 - 20 centimetres in height along the entire length of the baggage belt.
Outdoor advertising
As a part of the total board program there are also boards at entry and exit roads as well as central parking areas. These are largely big, backlit megaboards which are primarily sold on a yearly basis.
The "Eurogate series" will also "follow the traffic flow" in and out of the parking facility.
A number of airports also have outdoor flags close to the entry and exit zones. An excellent product in connection with campaigns where an easy change of the message is required. Outdoor flags are a good product for promoting big events, annual events or campaigns. The size may be tailored to the customer’s requirements, but is within 300 x 200 centimetres. The message appears as a four-colour plot or on printed textile.
Golf exhibition
Golf Displaysystem is a double sided, free-standing advertising solution designed to maximise exposure. The product stands straight on the floor.
Strategically placed in high-traffic areas, the advertiser is exposed on 2 sides of 85 x 200 centimetres. The product can be supplied with or without internal lighting. The message appears in four-colour plot or foil on polycarbonate.
Revolving doors
Revolving doors regulates almost all traffic in and out of the airport building. Exposure is substantial. Here advertisers can choose between a number of solutions; exhibitions of products, prints on glass. Surfaces and exhibiting area varies between airports.
Customer groups
34 million passengers per year
52% business passengers on domestic flights, 40% on international flights
48% private passengers on domestic flights, 60% on international flights
On average, those travelling privately get to the airport approx 20 minutes before those on business trips, 94 and 72 minutes before departure respectively.
59% are men - 41% are women on domestic and international flights
Source: Avinor’s travel survey 2005
Get in touch
JCDecaux
Area:Kjevik, Stavanger, Haugesund, Bergen,Trondheim, Bodø and Tromsø.
Products: Illuminated boards, stands, banners, baggage trolleys, revolving doors, baggage belts, outdoor advertising, Eurogate.
Contact:
JCDecaux, Kjelsåsveien 168, N-0884 Oslo
Telephone: (+47) 23 00 75 00
Telefax: (+47) 23 00 75 01
Website: http://www.jcdecaux.no
Org.no. NO 976 555 988
Contact: Gisle Holst Roness
E-mail: roness@jcdecaux.no
Reklameservice AS
Area: Møre and Romsdal
Products: Illuminated boards, stands, banners, baggage trolleys, escalators, revolving doors, baggage belts, outdoor advertising.
Contact:
Reklameservice as, Eikremsvingen 5, 6422 Molde
Telephone: (+47) 71 20 19 00
Website: http://www.reklameservice.no
Org.no. 978 674 283
Contact: Harald Fredly
E-mail: harald@reklameservice.no

